Just Coast

Fast Can Wait

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California dreaming? Think again.

Some people take trips. They lock dates and make plans. 

Then there are those who let the trip take them.

Folks like these look across the cliffs, the vines, and the waves along our stretch of Highway 1 in SLO CAL, and they see a world that’s just their speed. They venture out to the edge of the Earth and watch the sun take the day’s last breath. They turn a roadside stop into a stay.

Because you can’t stroll magical Moonstone Beach with a seat belt on, or comb the endless tidepools at Montaña de Oro State Park with your hands at ten-and-two. Want to hobnob above the clouds at Hearst Castle, or meet Monarch Butterflies, Elephant Seals and Gray Whales in the wild? You’ll need to leave the temperature controls behind. The towering Oceano Dunes can fill you with awe, and the oak-studded view above Lopez Lake can take your breath away—but only if you get out of the car. Here, you won’t find flavor by searching “restaurants near me,” but by ditching the map and digging in. Because adventure demands one small thing of you: to get out there. 

Whether it’s Cambria or Cayucos, Avila Beach or Arroyo Grande, our small towns will slow you down. So put it in park and silence the ringer. Time to set the wanderer inside you free and just coast.

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Plan Your Stay

Craft your itinerary balancing must-see attractions with hidden gems, while leaving room for serendipitous encounters that often become the most cherished memories of any adventure.

Outdoor Activities

Highway 1 in San Luis Obispo County is a coastal paradise where sun-drenched beaches invite surfing and tide pool exploration, while inland trails wind through rolling vineyards and rugged mountains, offering a diverse array of adventures.

Around Town

Strung like pearls along the Central Coast, San Luis Obispo County’s charming beach towns – from the laid-back surfer’s haven of Cayucos to the artist haven of Cambria – each offer a unique slice of California coastal life, where salty breezes carry the promise of sun-soaked days and vibrant sunsets over the Pacific.

Wildlife Adventures

The wildlife on the Central California coast thrives with diverse species, from playful sea otters and elephant seals to the Hearst Castle zebras and vibrant tide pool creatures nestled among rugged cliffs and kelp forests.

Upcoming Events

Your next adventure awaits

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Let’s See Your Highway 1 Highlights!

Caught a sunset that took your breath away? Discovered a hidden gem along the coast? We want to see it all! Share your Highway 1 Road Trip adventures by tagging @highway1roadtrip, and you might just find your photos featured right here, sparking wanderlust in fellow travelers.

Go the extra mile and upload your favorite shots using our Photo and Video Collector. By doing so, you’ll be contributing to the vibrant story of the Highway 1 Road Trip, and your memories could be featured across our marketing channels.