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Welcome County Business Improvement District Constituents

The unincorporated County Business Improvement District (CBID) created this section of the site to provide information to our constituents on the activities of the CBID Advisory Board.

We welcome your feedback and questions. Please call our Administrator, Cheryl Cuming at 805-547-CBID (2243), or email her at [email protected].

Our goal is to provide consistent, open and clear communications to all of our 730+ constituents.

Paid Social:

Videos:

Overarching with Text Overlay (Social): 

Additional Video Options – should be used secondary to videos above.

Best Beaches along Highway 1: https://rainstudios.com/h1dr/beaches-2/

FLICKR Albums – should be used secondary to the photos chosen for Display Ads

H1RT Blog – in production

H1RT Email – copy in production

SF Gate Story Studio –

LA Times – 

Highway 1 Road Trip Brand Assets

Landing Page URL: https://highway1roadtrip.com/things-to-do/wildflowers-on-highway-1/

Raw Video

FLICKR Images

Blog & Social Content:

https://highway1roadtrip.com/wp-content/uploads/2024/02/H1RT-Blog-Where-to-Find-Wildflowers-March.pdf

Google Map:

https://goo.gl/maps/b4gqCkEWZ3f3qpaC6

Itinerary & Events

Run Dates: January 5 – February 29, 2024

Campaign Overview:

Travel writers are telling us they are looking for stories featuring small towns and a Highway 1 Road Trip is a great way to experience the charm of 10 small towns along with big experiences.  For our winter campaign, our experience focus pivots to wildlife and the abundance of opportunities for viewing butterflies, elephant seals, etc.

LANDING PAGE URL: https://highway1roadtrip.com/wildlife-viewing-on-highway-1/ 

ANCHOR LINKS: (these take a second to load and go to specific part of page)

LEAD GEN: 

Wildlife Map 

Map Sign-Up Landing Page: https://highway1roadtrip.com/get-your-wildlife-map/ 

DISPLAY ADS – last page has links to all the photos, logos, and other branding.

PAID SOCIAL – photos should be in line with display ad photos

VIDEO

30-second versions without VO:

30-second versions with VO:

Additional Video Options – should be used secondary to videos above.

FLICKR Albums – should be used secondary to the photos chosen for Display Ads

H1RT Blog – https://highway1roadtrip.com/amazing-wildlife-highway-1/

H1RT Email – copy in production

SF Gate Story Studio

SF Gate Mini Story Studio

Highway 1 Road Trip Brand Assets

Run Dates: September 5 – November 15, 2023

Campaign Overview:

Our campaign aims to promote the ultimate road trip experience on Highway 1, focusing on the charm of small towns and the plethora of big experiences that await travelers. Whether it’s adventure, relaxation, or exploration, our campaign showcases how Highway 1 has something to offer for every traveler’s unique style and preferences – all within a close proximity to one another. The goal is to convey that you can see Hearst Castle, visit a stunning vista, drink amazing wines – all in one day!

Videos:

Social

Social:

Maps:

Ads:

SF Gate Story Studio:

The CBID Advisory Board meetings are held monthly on the 4th Wednesday from 12 – 3pm. Monthly agendas are posted at the County Building. Please contact our Administrator with any questions.

March 2024 Press Clips

February 2024 Press Clips

January 2024 Press Clips

December 2023 Press Clips

November 2023 Press Clips

October 2023 Press Clips

September 2023 Press Clips

August 2023 Press Clips

July 2023 Press Clips

June 2023 Press Clips

May 2023 Press Clips

April 2023 Press Clips