Atascadero Farmers Market

Dining is a major attraction along our stretch of Highway 1 for good reason: the food, the views, and the ambiance are world-class. And not just in one or two towns — options abound in every destination here. More Details

Sip, swirl and savor award-winning wines beneath a warm sun, sometimes just one mile from the ocean. Come visit Highway 1 for culture and wine. More Details

Central Coast farmers’ markets bring more than fresh fixings ― they often bring prepared food, live music and entertainment, too. Grab your bag and join us. More Details

In a land of natural splendor, it’s no surprise that the public has access to breathtaking, fun, and fascinating parks. On this special stretch of Highway 1, the wild and the wonderful conspire to bring kids and their grownups closer to nature — and to each other. Here, you can hold moonstones in your hand, […] More Details