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Sinor La-Vallee

Pinot Noir is what we do, and it has been at the heart of our winemaking lives for more than a decade on California's Central Coast.

Our mission is simple – grow the finest possible grapes at superior local vineyards and put our soul into each barrel. Each of our Pinot Noirs is designed to be different from the other, distinct in sourcing and style yet united by our personal imprint, like songs on an album.

Our journey almost 20 years ago, when we met at college in San Luis Obispo and started working at local wineries. The wine bug bit us hard, and the Pinot Noir bug bit us even harder. We were young and a little crazy. The Central Coast still had to prove itself, and so did we. Game on.

We kept at it, grinding out one harvest after another, consuming the craft of winemaking, and studying the art of Pinot Noir. We got married in Burgundy. We had two beautiful children. Experience led to opportunity, and opportunity led to more experience, and both led to fanaticism. And from fanaticism our little winery was born. Sharing what we do is why we do it. We hope you enjoy our wines.


550 1st Street
Avila Beach, CA 93424

(805) 801-2502



  • Wine, Craft Beer & Culinary