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Want to travel deeper? Follow our all-new History & Heritage Trail History buffs, start your engines. Introducing the Highway 1 Discovery Route’s History & Heritage Trail, designed for travelers who want to dig deep on their travels. Step back in time by exploring landmarks that shaped Central Coast history, including train depots, ports, ranchos ― […]

Photo © 2013 “Mike” Michael L. Baird, flickr.bairdphotos.com As part of the Coastal Discovery Celebration, why not have a whale of a time whale watching along Highway 1? Nothing brings a sense of awe for nature’s wonders like seeing a whale spout or tail with your own eyes. And on the Highway 1 Discovery Route, […]

Ever wonder why we call it the Highway 1 “Discovery” Route? Simple: This stretch of 101 miles through coastal San Luis Obispo County begs to be discovered. Along its twists and turns, every inch of Highway 1’s untouched shoreline contains vast worlds to explore. Each step through quiet forests, historic landmarks, and charming towns leads […]

Highway 1 Dream Drive AUGUST 9, 2018 The iconic coastline drive along Highway 1 has re-opened to travelers! So we’re celebrating with a Highway 1 Dream Drive on Thursday, August 9th. From the Central Coast Tourism Council: Extreme weather in 2017 severely affected the areas around Big Sur and northern San Luis Obispo County, resulting […]

Hot springs, wine, and… pirates? Exploring Avila Beach, CA Where you can pick your perfect paradise Whatever your idea of a perfect vacation looks like, it probably involves a good amount of relaxing. Relaxing doesn’t always have to equal boring; it can mean treating yourself to an invigorating hike with scenic views, or exploring a […]

Avila Beach Bucket List Vacation There’s a Reason Locals Call Avila Beach & Valley the Land of Ahhs Find Charming Ambience, Miles of White Sandy Beaches, Charming Oceanfront Restaurants, A World-Class Spa, Natural Mineral Hot Springs, Magnificent Local Wines and Outdoor Adventure What’s your idea of paradise filled with ahh moments? Is it a spa […]

Whale Trail The Whale Trail is a series of sites where the public may view orcas, other cetaceans and marine mammals from shore. Along the Whale Trail you’ll be looking over the waters of one of our nation’s most spectacular marine protected areas, offering some of the best wildlife viewing in the world-including 34 species of […]

An Essential PCH Road Trip Article Reposted from Roadrippers.com Highway 1 has been called “America’s most scenic drive”…and once you drive it you’ll understand why. Prepare to enter another world of coastal hamlets, lush woodlands, and vibrant small towns. The 101-mile stretch from Ragged Point to Nipomo is also known as the California Highway 1 […]

Kind Traveler on Highway 1 Kind Traveler on California Highway 1 – 130 Hotels, Destinations, & Charities Empowering Travelers To Do Good Highway 1 Discovery Route celebrates Kind Traveler’s one-year anniversary and a way for travelers to easily make a positive difference. Kind Traveler, the travel industry’s first socially responsible, ‘Give + Get’ hotel booking […]

Avila Wine Trail Nestled beneath the sheltering hills of Point San Luis and the Avila lighthouse, the Avila Wine Trail features family-owned and operated wine venues offering award-winning vintages that capture the essence of wine making on the Central Coast. From downtown beachfront wine tasting rooms to the See Canyon and Avila Valley wineries just […]

Forget NorCal or SoCal; SLO Cal is where it’s at! By Emily Chiu – BuzzFeed “So, are you from here?” I asked Jonny Ziegler as I alternately writhed and muscled my way into a wetsuit in the parking lot of Pismo Beach. Ziegler, owner of Sandbar Surf School, watched patiently as his coppery tan legs […]

10 Instagram-able moments Repost from SFGate.com It was a crazy winter, but great news for all you California coast sun seekers: Highway 1 Discovery Route is open and jam-packed with stop after stop of outdoor adventures, pristine beaches, wine tasting, historical activities, fresh seafood, breathtaking views, iconic sites, and more. If you have travel coming up […]

 Tasting SLO Cal Wineries As you roam the CA Highway 1 Discovery Route, you’ll find yourself tasting wines among lush rolling vineyards and in beach-front tasting rooms. So get ready to stick around and enjoy the wines and the views.There’s no shortage of delicious wines from the two major appellations in San Luis Obispo County: […]

Our Family Road Trip May 9, 2017 Katie Ellison This is the third part of our family California road trip. We went for 17 days and went from San Francisco to San Diego, stopping in all different places on the way. This is from Monterey to Avila Beach to Ventura. I am absolutely loving going […]

Using Ecotourism to Engage Customers By Mark A. Diaz In the age of convenience, customer satisfaction may no longer be enough to ensure return business. Companies are seeing a growing need to engage their clientele in order to produce a deeper emotional connection that, in turn, results in the invaluable commodity of customer loyalty. Highway […]

The Best of CA Highway 1: Must-See Spots In Avila Beach & Valley Pick Your Perfect Paradise in The Land of Ahhs Along the CA Highway 1 Discovery Route Featuring A Warm Inviting Ambience, Miles of White Sandy Beaches, Amenity-Laden Lodging Options, Charming Oceanfront Restaurants, A World Class Spa, Magnificent Local Wines, Shopping and Outdoor […]

Spotting Spouts on the Whale Trail Repost from FAB Senior Travel   When whales burst from the sea with joyful exaltation they humble us with their awesome power. Making the longest migrations of any mammal on earth, from Alaska’s chilly waters to Baja, California’s warmth, they rely on ancient knowledge to guide them. Today their […]

The Best of CA Highway 1: The Whale Trail   This Blog Originally Appeared Here The CA Highway 1 Discovery Route (H1DR) invites visitors to marvel at the Pacific Ocean’s amazing marine life from the shore at six new Whale Trail sites. The H1DR is compromised of 10 coastal towns along Highway 1, located half-way between […]