Blog

From Crai S. Bower of AARP Regardless of your threshold for adventure, we’ve found a bevy of activities. Arrival Day: Butterflies, Hummingbirds & Crab Cakes “…Visiting the Pismo Beach Monarch Butterfly Grove, which is a short loop beneath the Eucaluptus trees – prime butterfly habitat – isn’t going to take a lot of energy. But […]

Splash into surprising summer fun along Highway 1! Far from your average beach destination, incredible water activities await: Surf a volcanic rock, kayak mysterious sea caves and encounter exciting wildlife along our pristine stretch of California coast. Whether you dive into tasty waves, glide atop glassy water or paddle back in time to a historic […]

Gas up the car, grab your favorite pair of sunglasses and clear your calendar for an exciting event season along Highway 1!

Snap a stellar selfie along Highway 1! Whether you’re a photo-happy traveler with an eye for picking the right filter or a professional shutterbug with loads of gear, you’ll find incredible vistas worth breaking (braking?) for. In fact, Highway 1 tops the list as a nationally-recognized scenic byway—which means no shortage of fantastic photo opportunities […]

These aren’t your everyday beach hikes! Pull on those hiking boots, grab your walking stick and suspend your disbelief.

Ready to get back in touch with what really matters? Find your center together along Highway 1 this February! Let’s face it: we could all use more relaxation and romance in our daily lives. Heart-centered wellness experiences abound along our stunning slice of California coastline, and now’s the best time to plan your escape! Come […]

Situated on the Central Californian Coast between beach towns Big Sur and Santa Barbara, Highway 1—and the charming coastal towns of San Luis Obispo County tucked along with it—isn’t just a roadway. Highway 1 Discovery Route is a destination in its own right!

Central California’s oceanside cities inspire a luscious sense of peach.

You march to the beat of your own drum. Folks take notice when you enter a room. You’re always immersed in the next cultural craze before anyone else in your friend group. Take a bow: you’re a trendsetter!

Top travel journalists from across the country have been writing about the wonders of the Highway 1 Discovery Route. Some are in awe of our gorgeous beaches. Others are fascinated by our beautiful wine country. Many are stunned by the diverse things to do here. All have an appreciation for our wide open spaces. Here […]

Cliff-climbers, ocean paddlers and eager explorers of all ages: If top secret thrills, chills and action are what you seek, look no further. We’re unveiling Highway 1’s most enticing hidden romps along the sea, sand and sky!

From Laurie Werner at Forbes Craggy cliffs bordering crashing waves with blankets of fog rolling in over one stretch of road and then suddenly disappearing around the next bend.  If you drive down California’s famous Highway 1 from San Francisco to Los Angeles,  that’s a frequent visual along with raffish beachfront towns, seafront cafes, wildlife […]

From Eric Lindberg at AAA Colorado For many travelers, the stretch of California halfway between Los Angeles and San Francisco is merely a drive-through gas stop. But just off Highway 101, rolling hills of vineyards that produce some of the state’s best wines descend toward the coast, where a string of small seaside towns feels […]

On California’s Central Coast stretch of Highway 1, a low-key exploration of wineries, restaurants and nature.

Craving an unforgettable meal served off the beaten path? Follow your discerning taste buds to Highway 1, where a secret treasure trove of delectable dining experiences await the bold, the curious and the hungry.

From breathtaking ocean views coveted by nature photographers of all levels to sunny beachside photo opps ready for family smiles, you’ll soon discover why Highway 1 is known as one of the most photogenic coastal wonders in the world.

Expect elephant seals and monarch butterfly preserves, white sandy beaches and wineries, a world-famous castle, and some of the freshest food in the state.

For a unique adventure, travel to Avila Beach, located along the famous Highway 1 Discovery Route on the state’s central coast.