Blog

The Washington Post recently chronicled where the whales are, detailing their migratory patterns along the Pacific Coast. Each January and February these wondrous animals trek hundreds of miles along the Whale Trail. San Luis Obispo County is the proud home to 10 Whale Trail locations and six interpretive signs that onlookers can use to help […]

During September’s Beach Clean Up Month Be part of the of the fun, discovery, learning, and caring all while social distancing September 2020 Use the NEW Coastal Discovery Trail to discover and help protect the best beaches, wildlife viewing, and hikes for solo, family and pet-friendly experiences along the Highway 1 Discovery Route. Your Weekend […]

The whole gang can get excited for these crowd pleasing coastal excursions It’s a big, exciting world out there. Brake for fun in SLO CAL! When the whole family’s ready for adventure, head to the SLO CAL coast, where kids of all ages can explore, play and giggle in the sand. That’s right: Highway 1 […]

Find your sanctuary (and preserve your sense of well being). If solitude and serenity is what you seek, allow SLO CAL to ease your mind as you stretch your legs. Dreamlike hills, untouched cliffs, vibrant wildlife and endless uncrowded beaches and hiking trails await travelers along pristine Highway 1. Finally: fresh air, open sky and […]

Interesting Animal Encounters in California Visitors come from all over the world to discover California’s inspiring landscapes and wildlife. California boasts more native species than any other state, and residents are passionate about protecting them, investing $30 million each year to conserve wildlife habitat. Discover wildlife in a variety of ways, from safari-style lodging and […]

We all want more immersive experiences in our lives, especially when we travel. The new year should ring in less calendar obsession and bring more opportunities to lose ourselves in our surroundings. The Coastal Discovery Celebration offers just such an opportunity to unwind, expand and contribute to making our surroundings (and ourselves) more meaningful. From […]

HIGHWAY 1’S TIME-HONORED DESTINATIONS AWAIT YEAR-ROUND Cruise back in time as you traverse Highway 1 along the scenic SLO CAL coast. From illuminating lighthouse tours to Hearst’s famous castle overlooking the Pacific, the region’s rich history is revealed with every ebb and flow of the tide. Sure, the whaling ships and Dune-dwelling poets may be long […]

Want to travel deeper? Follow our all-new History & Heritage Trail History buffs, start your engines. Introducing the Highway 1 Discovery Route’s History & Heritage Trail, designed for travelers who want to dig deep on their travels. Step back in time by exploring landmarks that shaped Central Coast history, including train depots, ports, ranchos ― […]

Photo © 2013 “Mike” Michael L. Baird, flickr.bairdphotos.com As part of the Coastal Discovery Celebration, why not have a whale of a time whale watching along Highway 1? Nothing brings a sense of awe for nature’s wonders like seeing a whale spout or tail with your own eyes. And on the Highway 1 Discovery Route, […]

Ever wonder why we call it the Highway 1 “Discovery” Route? Simple: This stretch of 101 miles through coastal San Luis Obispo County begs to be discovered. Along its twists and turns, every inch of Highway 1’s untouched shoreline contains vast worlds to explore. Each step through quiet forests, historic landmarks, and charming towns leads […]

Whale Trail The Whale Trail is a series of sites where the public may view orcas, other cetaceans and marine mammals from shore. Along the Whale Trail you’ll be looking over the waters of one of our nation’s most spectacular marine protected areas, offering some of the best wildlife viewing in the world-including 34 species of […]

Kind Traveler on Highway 1 Kind Traveler on California Highway 1 – 130 Hotels, Destinations, & Charities Empowering Travelers To Do Good Highway 1 Discovery Route celebrates Kind Traveler’s one-year anniversary and a way for travelers to easily make a positive difference. Kind Traveler, the travel industry’s first socially responsible, ‘Give + Get’ hotel booking […]

5 Incredible North Coast Beaches Beach it this Summer in Ragged Point, San Simeon, Cambria, Cayucos and Los Osos/Baywood Park. Our Stretch of Highway 1 is Open for Business and Wide Open to Roam! It’s summer, time to beat the heat, crowds and traffic and head to the pristine beaches along the North Coast of […]

10 Instagram-able moments Repost from SFGate.com It was a crazy winter, but great news for all you California coast sun seekers: Highway 1 Discovery Route is open and jam-packed with stop after stop of outdoor adventures, pristine beaches, wine tasting, historical activities, fresh seafood, breathtaking views, iconic sites, and more. If you have travel coming up […]

Exploring The Incredible Sand Dunes Of Oceano/Pismo Beach, California This post originally appeared here by Geoffrey Morrison Normally when you think of sand dunes you think of the Sahara, right? Or maybe Sir Lawrence’s Arabia. But probably not… the central California coast. While certainly not as expansive as the world’s full-size deserts, the Pismo dunes are […]

Using Ecotourism to Engage Customers By Mark A. Diaz In the age of convenience, customer satisfaction may no longer be enough to ensure return business. Companies are seeing a growing need to engage their clientele in order to produce a deeper emotional connection that, in turn, results in the invaluable commodity of customer loyalty. Highway […]

Scenic Drive: California Central Coast This Blog Originally Appeared Here Thinking about hitting the road with the top down? But wait. A 61-mile stretch of Highway 1 is closed after winter storms crippled the bridge leading into Big Sur. Is there a scenic detour? You bet! So don’t cancel your plans to make the classic road trip from northern to southern […]

Hidden Gems on Highway One in the Central Coast of CA   This Blog Originally Appeared Here Heading up  the Highway 1 Discovery Route north of Morro Bay just past Villa Creek Road, I discovered a less-traveled hike at the Harmony Headlands that leads you through a meadow livened by birdsong to a wild walk along […]