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Want to travel deeper? Follow our all-new History & Heritage Trail History buffs, start your engines. Introducing the Highway 1 Discovery Route’s History & Heritage Trail, designed for travelers who want to dig deep on their travels. Step back in time by exploring landmarks that shaped Central Coast history, including train depots, ports, ranchos ― […]

Photo © 2013 “Mike” Michael L. Baird, flickr.bairdphotos.com As part of the Coastal Discovery Celebration, why not have a whale of a time whale watching along Highway 1? Nothing brings a sense of awe for nature’s wonders like seeing a whale spout or tail with your own eyes. And on the Highway 1 Discovery Route, […]

Ever wonder why we call it the Highway 1 “Discovery” Route? Simple: This stretch of 101 miles through coastal San Luis Obispo County begs to be discovered. Along its twists and turns, every inch of Highway 1’s untouched shoreline contains vast worlds to explore. Each step through quiet forests, historic landmarks, and charming towns leads […]

Whale Trail The Whale Trail is a series of sites where the public may view orcas, other cetaceans and marine mammals from shore. Along the Whale Trail you’ll be looking over the waters of one of our nation’s most spectacular marine protected areas, offering some of the best wildlife viewing in the world-including 34 species of […]

Kind Traveler on Highway 1 Kind Traveler on California Highway 1 – 130 Hotels, Destinations, & Charities Empowering Travelers To Do Good Highway 1 Discovery Route celebrates Kind Traveler’s one-year anniversary and a way for travelers to easily make a positive difference. Kind Traveler, the travel industry’s first socially responsible, ‘Give + Get’ hotel booking […]

5 Incredible North Coast Beaches Beach it this Summer in Ragged Point, San Simeon, Cambria, Cayucos and Los Osos/Baywood Park. Our Stretch of Highway 1 is Open for Business and Wide Open to Roam! It’s summer, time to beat the heat, crowds and traffic and head to the pristine beaches along the North Coast of […]

10 Instagram-able moments Repost from SFGate.com It was a crazy winter, but great news for all you California coast sun seekers: Highway 1 Discovery Route is open and jam-packed with stop after stop of outdoor adventures, pristine beaches, wine tasting, historical activities, fresh seafood, breathtaking views, iconic sites, and more. If you have travel coming up […]

Cambria Stewardship Travel Original Post From California Through My Lens As an avid traveler myself, the idea of stewardship travel is something I can absolutely get behind. Stewardship essentially means caring for or managing something well. In travel this is incredibly important. Whether you are the person traveling to a new place and thus making […]

Exploring The Incredible Sand Dunes Of Oceano/Pismo Beach, California This post originally appeared here by Geoffrey Morrison Normally when you think of sand dunes you think of the Sahara, right? Or maybe Sir Lawrence’s Arabia. But probably not… the central California coast. While certainly not as expansive as the world’s full-size deserts, the Pismo dunes are […]

Using Ecotourism to Engage Customers By Mark A. Diaz In the age of convenience, customer satisfaction may no longer be enough to ensure return business. Companies are seeing a growing need to engage their clientele in order to produce a deeper emotional connection that, in turn, results in the invaluable commodity of customer loyalty. Highway […]

Scenic Drive: California Central Coast This Blog Originally Appeared Here Thinking about hitting the road with the top down? But wait. A 61-mile stretch of Highway 1 is closed after winter storms crippled the bridge leading into Big Sur. Is there a scenic detour? You bet! So don’t cancel your plans to make the classic road trip from northern to southern […]

Hidden Gems on Highway One in the Central Coast of CA   This Blog Originally Appeared Here Heading up  the Highway 1 Discovery Route north of Morro Bay just past Villa Creek Road, I discovered a less-traveled hike at the Harmony Headlands that leads you through a meadow livened by birdsong to a wild walk along […]

11 Reasons You Need To Plan A Trip To Coastal San Luis Obispo County   This Blog Originally Appeared Here By Daisy Barringer Confession: When we hop in our car for a weekend road trip to escape San Francisco, we usually go to places like Yosemite, Tahoe, Big Sur, Napa, Mendocino, or Point Reyes. One place […]

Spotting Spouts on the Whale Trail Repost from FAB Senior Travel   When whales burst from the sea with joyful exaltation they humble us with their awesome power. Making the longest migrations of any mammal on earth, from Alaska’s chilly waters to Baja, California’s warmth, they rely on ancient knowledge to guide them. Today their […]

The Best of CA Highway 1: The Whale Trail   This Blog Originally Appeared Here The CA Highway 1 Discovery Route (H1DR) invites visitors to marvel at the Pacific Ocean’s amazing marine life from the shore at six new Whale Trail sites. The H1DR is compromised of 10 coastal towns along Highway 1, located half-way between […]

California Coast winter getaways to Morro Bay and realm of North Coast elephant seals This Blog Originally Appeared Here California is one of the most visited states in the US and usually visitors want to spend time in San Francisco or Los Angeles. Well, you can do either, then rent a car and in 4 hours […]

Avila Beach Paradise Rich in Ahhh-ha Experiences Article By StoryStudio The 1890 Point San Luis Lighthouse illuminates much more than the California coastline for passing ships. The beacon shines on Avila Beach, Central California’s petit paradise, a parcel of attractions from the Central Coast Aquarium to the mineral springs and spa. Here you can hunker down for […]

Picnic in Paradise along CA Highway 1 Discovery Route in Coastal SLO County and Find Your Perfect Spot Coastal Hikes with Pristine Vistas, State Parks and Recreational Lakes, Wine Trails and Coastal Bluffs, or Historic Dunes and Gentle Coastal Peaks, Take your Pick! As summer turns to fall along the CA Highway 1 Discovery Route, locals […]