Highway 1
Discovery Route:

Where Nature Meets Nurture on California's Central Coast.

Between the natural splendor of Big Sur and the sophistication of Santa Barbara, a remarkable stretch of Highway 1 combines the charms of both. Meet the San Luis Obispo County Highway 1 Discovery Route, where rugged coastline, adventure, and the great wide open lie just minutes from wine country, boutique shopping, cuisine and culture. Into the world or into the wild:  Where will the road take you?

Events for the Adventure Seeker

The Holiday Extravaganza

December 12, 2018

This three part evening opens with a heartwarming one-act version of Charles Dickens' A Christmas Carol. 

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Tall Ships in Morro Bay

December 12, 2018

Looking for a little high-seas adventure? Then steer toward Morro Bay for the highly anticipated return visit of the majestic tall-ship Lady Washington.

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Cambria Christmas Market at Cambria Pines Lodge

December 12, 2018

Inspired by traditional European Christmas markets, with German food and drink, local craft vendors, live music, and spectacular holiday displays featuring more than one million lights. Fun for all ages!

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Highway 1: Where Will the Road Take You?

Activities Map

Your Entrance To Big Sur Country

A destination unto itself, Ragged Point might mark the gateway to Big Sur, but it also boasts an unforgettable seaside hiking trail, a landmark inn, and a stretch of Highway 1 so beautifully picturesque, it’s counted among the most scenic drives in the world.

Explore Ragged Point

Land Of Castles And Endless Coastline

Seeing San Simeon for its wondrous natural beauty, William Randolph Hearst chose to build his indulgent art-filled 90,000-square-foot estate here in 1919, now open as a museum and California State Park. (The ocean views, historic light station, quaint town of San Simeon and population of migrant elephant seals will make you want to stay, too!)

Explore San Simeon

The Seaside Hamlet With Charm That Won’t Quit

With all the quaint coziness of a New England village, Cambria delights visitors with antique stores and boutique shopping, juicy pies bursting with ollaliberries, a romantic beach perfect for treasure-hunting, majestic Clydesdale horses, and carefully-preserved history beneath one of California’s only stands of Monterey Pines.

Explore Cambria

Pristine Beaches And Fresh West Coast Flavor

Classic beach vibes make Cayucos an ideal spot to hang ten, reel in a big one, take a hike, or grub down at a taco stand, casual diner or farm-to-table bistro. One word of advice? Take your time in this laid-back surf haven.

Explore Cayucos

Where Mountains Of Gold Meet The Sea

In Los Osos & Baywood, Mother Nature’s wildly inviting beauty shines through every moment, from a walk through a miniature oak forest, to the top of a golden dune; from the tee to the green, and from shore to shore across the back bay.

Explore Los Osos & Baywood

Pick Your Perfect Paradise

Avila Beach can be as relaxing or rejuvenating as you want it to be. Depending on your mood, kayak to a historic lighthouse, jog a tree-lined trail, taste home-grown apples and scratch-made pies, cozy up to award-winning wines, or boogie down by the waves at a bustling weekly street fair.

Explore Avila Beach

High Drama, Both Natural And Theatrical

In high-energy Oceano, the fun and drama of a world-class professional theater is only matched by that of tree branches heavy with thousands of Monarch butterflies, towering dunes and a wide beach perfect for cruising by car, truck, dune buggy…or on horseback. And don’t let quiet Nipomo fool you. This town at the southernmost end of the Highway 1 Discovery Route boasts some of the West’s best golf courses, agricultural experiences, coastline and history―plus a beloved barbecue restaurant that brings new meaning to the word authentic.

Explore Oceano & Nipomo

Wine Country, Just Four Miles From The Beach

In the Arroyo Grande Valley and Edna Valley, crisp sunlight ripens grapes for award-winning wines, warms the water at beautiful Lopez Lake, dapples through trees over the Old Edna townsite and pastoral Huasna, and brightens a fun, wobbly walk across a swinging bridge.

Explore Edna Valley & Arroyo Grande Valley

A Well-Kept Secret

Don’t let quiet Nipomo fool you. This town at the southernmost end of the Highway 1 Discovery Route boasts some of the West’s best golf courses, agricultural experiences, coastline and history―plus a beloved barbecue restaurant that brings new meaning to the word authentic.

Explore Nipomo

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