Where Nature Meets Nurture on California's Central Coast.
Between the natural splendor of Big Sur and the sophistication of Santa Barbara, a remarkable stretch of Highway 1 combines the charms of both. Meet the San Luis Obispo County Highway 1 Discovery Route, where rugged coastline, adventure, and the great wide open lie just minutes from wine country, boutique shopping, cuisine and culture. Into the world or into the wild: Where will the road take you?
Events for the Adventure Seeker
Highway 1: Where Will the Road Take You?
Your Entrance To Big Sur CountryA destination unto itself, Ragged Point might mark the gateway to Big Sur, but it also boasts an unforgettable seaside hiking trail, a landmark inn, and a stretch of Highway 1 so beautifully picturesque, it’s counted among the most scenic drives in the world.
Land Of Castles And Endless CoastlineSeeing San Simeon for its wondrous natural beauty, William Randolph Hearst chose to build his indulgent art-filled 90,000-square-foot estate here in 1919, now open as a museum and California State Park. (The ocean views, historic light station, quaint town of San Simeon and population of migrant elephant seals will make you want to stay, too!)
The Seaside Hamlet With Charm That Won’t QuitWith all the quaint coziness of a New England village, Cambria delights visitors with antique stores and boutique shopping, juicy pies bursting with ollaliberries, a romantic beach perfect for treasure-hunting, majestic Clydesdale horses, and carefully-preserved history beneath one of California’s only stands of Monterey Pines.
Pristine Beaches And Fresh West Coast FlavorClassic beach vibes make Cayucos an ideal spot to hang ten, reel in a big one, take a hike, or grub down at a taco stand, casual diner or farm-to-table bistro. One word of advice? Take your time in this laid-back surf haven.
Where Mountains Of Gold Meet The SeaIn Los Osos & Baywood, Mother Nature’s wildly inviting beauty shines through every moment, from a walk through a miniature oak forest, to the top of a golden dune; from the tee to the green, and from shore to shore across the back bay.
Avila Beach can be as relaxing or rejuvenating as you want it to be. Depending on your mood, kayak to a historic lighthouse, jog a tree-lined trail, taste home-grown apples and scratch-made pies, cozy up to award-winning wines, or boogie down by the waves at a bustling weekly street fair.